Happy Friday from the Rerun team at Axonista! - here's a selection of our favourite stories from this week.
With a little help from Netflix, interactive video has become a hot topic. This post takes a look at how brands like Sony, Deloitte, and Maybelline have used this technology to connect with their audience.
The rise of interactive storytelling is a new way for brands to not only encourage interaction and engagement but to also deepen the relationship with their audience and create a more meaningful brand/consumer experience.