One of the biggest themes of 2018 in the media industry, was consolidation. In particular mergers between already massive media companies, in an effort to build a global defence against the rising competition of Netflix, and Amazon.
Netflix and Amazon both make and distribute content with unrestricted, global distribution rights. This fully end-to-end business model gives them significantly more power in the value chain than companies focusing solely on content or distribution.
This is just the start. 2019 is where the real battle takes place.