'Facebook says social video watching will set it apart from Netflix and YouTube'
Well, yes. What all three companies have in common is the planned addition of interactive features to engage viewers. While Netflix and YouTube are delivering premium subscription services at scale, Facebook Watch is all about watching shows with your Facebook friends.
At least that's the plan. It arrived last week in Ireland to my Facebook app, without much fanfare, but with a notification.
About 50 million people in the U.S. watched videos for at least one minute a month, according to Facebook.
I can think of quite a few things I do for one minute a month that I don't particularly care about.
A look at the content in my personalised Facebook Watch feed is, so far, uninspiring. It's a scrolling, autoplaying feed of unremarkable shortform video I have seen before. For at least one minute a month. And it has a long way to go to win this user over.