Nasdaq's social fan base has grown from 20,000 to over 3 million in a short time frame, by the creation of aspirational moments and content.
With two production studios in Times Square, the content is literally on their doorstep. Their social team has access to the daily ringing of the Nasdaq bell, and incredible executives who are there to tell their story. As early adopters to Facebook Live, they have created original programming, like 'Never Settle with Mario Armstrong', a recent New York Emmy winner for best interactive broadcast. The 90-minute show is set in a live studio environment, which features interactive elements allowing them to have an online two-way conversation with their viewers.
“There’s no point in creating boring content because there’s enough boring content out there. If it doesn’t inspire or educate, there’s no point,” Nasdaq's Josh Machiz.