Amazon announced that it has bought the exclusive UK rights to the US Open tennis tournament.
In a deal reported to be valued at $40m, it is great timing for the company who now have 100 million Prime members. Considering Prime members spend roughly double annually on Amazon purchases, than non-Prime members.
“We are proud to add the US Open to the growing portfolio of sports available on Prime Video. This makes Prime Video a destination for tennis fans.”
Netflix, which boasts 125 m subscribers may be regretting its recent statement to not go for live sports. If Amazon plays its cards right, it could make an even greater return on its investment. Imagine watching the US Open and being able to buy tennis-related merchandise whilst watching the live tournament - all in one viewing experience?
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