Future of TV
A recent report by Openwave Mobility, has found that Facebook is overtaking YouTube in a number of emerging markets, and in most developed markets Facebook video is catching up on YouTube's popularity.
The report also found that in Western Europe, users prefer to watch video in standard definition rather than high definition as it often results less buffering interruptions. It seems that users value quality of services, just as much as quality of content.
Sky has finally buried the hatchet with Netflix, striking a deal to allow its subscribers across Europe to access shows such as Stranger Things and The Crown as part of their TV subscription.
Rivals such as BT, Virgin Media and TalkTalk already have deals with Netflix, Sky has made the move after finding that very few customers drop their Sky bundles in favour of Netflix, instead they choose to get it alongside their existing TV deal.
“By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers,” said Jeremy Darroch, chief executive of Sky.
This shows that viewers increasingly expect to access the content they want to watch in one place, traditional media players are attempting to broaden their offerings by striking deals with partners they once considered rivals.
You've probably heard the news about Spotify's impending IPO. As we've said before, we're big Spotify fans here at Rerun, but apparently there's some scepticism about it all. Whatever you think about Spotify, the numbers are staggering. 71 million paid subscribers. That's more than doubled from their March 2016 numbers at 30 million.
So, though we aren't sure where Spotify is going (video, podcasting, something else), we're pretty confident it will be exciting to watch it get there.
This is a really good read by TV industry analyst and expert Alan Wolk, on how the TV advertising market needs to get smarter with customer data, in order to stay relevant and catch up with digital.