Future of TV
'Are there too many TV programs to choose from, that it’s hard to know where to start?'
A survey conducted by Hub Entertainment Research, on 2,214 U.S. consumers between the ages of 16-74 who watch at least five hours of TV per week and have broadband connections, asked this very question. The survey found that nearly half of respondents either strongly agreed or somewhat agreed.
The golden age of content has created a wealth of water cooler shows that are seeking audience attention all at once. At Rerun we wonder if audiences are starting to become fatigued with too much new high quality content; and could this be a problem for content providers?
We think this might be the case when it comes to series recommissions; take for example Netflix's The Get Down directed by Baz Luhrmann. The show received favourable reviews, but seemingly was not an instant binge worthy series. Netflix announced after its release that they would not be renewing the show for another season. At Rerun we wonder if the show was a casualty of content fatigue; and that audiences inundated with new shows simply hadn't got around to watching it yet.
APIs, microservices and algorithms, Oh my!
A great behind the scenes look at the scale of the technology infrastructure that powers Netflix, and its hugely reliable viewing experience. Video engineers, take note! This post also covers the fun challenges of digital rights management and content delivery. A clear argument for why you should let experienced technology specialists look after this for you, when building a Netflix of your own - Ahem!
What isn’t as simple is what goes into running Netflix, a service that streams around 250 million hours of video per day to around 98 million paying subscribers in 190 countries.
2018 feels like a tipping point. Every major television company will have a dedicated streaming service by the end of next year, while the powerful technology trio of Google, Amazon and Netflix continue to invest and expand their subscription video offerings.
At Rerun, we view OTT as the most exciting transformation of the delivery mechanism of TV in our lifetimes. The ability to provide niche interest video products at a global scale means huge opportunity to deliver meaningful, engaging commercials alongside them.
The media tycoon has started talks with Disney to sell off a sizeable chunk of his empire. The talks are said to have failed over price. But now Murdoch's position as a seller has been announced to the world, and will allow other bidders to circle.
In the talks, 21st Century Fox were offering Disney the bulk of its business – the movie studio, TV production and the international operations including the 39% stake in Sky in the UK. All that would remain would be Fox’s broadcast network and its news and sports assets in the US. A substantial operation, but not the stuff of empires.
Netflix and Amazon are changing viewing habits with their direct-to-consumer models. Disney will see an opportunity to slam Fox’s film and TV assets into its own ESPN operation to take on Netflix with a new streaming service. But the same strategy wouldn’t work in reverse: Fox is too small to bulk up now.