At Rerun, we believe that video format is an important factor for the success of video on any given platform. Mic, a media outlet targeting millennials, knows this, and as a result it has given careful thought to its video format.
The Mic newsroom have developed two new video formats to capture its target audience. Firstly opinions, which 'are told through outside voices but often feel like testimonials' and secondly 'news analysis videos by Mic’s own correspondents that focus on underrepresented groups'.
Mic hasn't released its official figures, but based on Facebook views Mic has shown huge gain, growing from 792 million views to 3.5 billion in the past year.
There were lots of interesting announcements from Apple's press conference this week.
Firstly Apple have added 4K to Apple TV. The new Apple TV device will upscale 1080p content to 4K and Apple will not charge extra for 4K movies. With more news content and live sports content on the way, at Rerun, we think that Apple are slowly making ground in eventually replacing the set top box.
However the headline grabber from the event is undoubtedly the iPhone X with its new facial unlock technology. The facial unlock technology could be an exciting addition. However some observers, such as Edward Snowdon have voiced their concern. The 'neural engine', the part Apple's new processor that powers the AI software for image processing has other unspecified features. Apple will likely use these features as it moves further into the realms of AR and AI.
With the development of such technology there is no doubt that ethical responsibly will be required to ensure user privacy and safety.