In a behind a scenes partnership, Amazon and Microsoft have been coordinating to make Alexa and Cortana communicate with each other. The aim is to allow people to summon Cortana using Alexa, and vice versa, by year end.
Both Amazon and Mircosoft realise that each voice assistant has unique strengths that could benefit the other assistants. For example Cortana has a superior integration with Outlook, while Alexa had an advanced integrations with Amazon.com.
At Rerun, we wonder what this relationship could mean for video, and in particular content discovery. In a recent interview with the CNET, Daniel Rausch, Amazon's vice president of smart home details
There certainly increasingly looks like an endless list of things that customers will use voice to do. And I think we certainly, because we see that world of possibilities, are applying ourselves intensely to it.
In our view, it's a case of figuring out what users want from voice and video.