Future of TV
Energy Information Administration report that the number of TVs per household is on the progressive decline. This really isn't much of a surprise given that smartphone usage now beats TV among young adults in the U.S., Nielsen reports.
However what is noteworthy is that the fall in TV sets seems to equate to the fall in live TV and DVR viewership. This is bad news for broadcasters.
At Rerun, we wonder what the usage of TV apps and casting devices might now be on TV sets? Perhaps instead of taking a cable subscription users are picking and choosing their live TV by using the broadcasters own apps.
Build an always-on news brand that doesn’t fall into the trappings of endless cable news shout-a-thons on one end and cheap, forgettable social news clips on the other.
Just like CNN's Great Big Story, CBS has been busy reimagining its news output for digital-first generations with CBSN, its OTT news channel.
This is a smart move by CBS to future proof their core business by creating an offering tailored to younger audiences. The average age of a CBS News linear TV viewer is 59.
3 years in, CBSN is doing a great job - it's now profitable, and in 2016, it reported over 240 million live streams, up 232 % on 2015.
A collaborative effort between channels and departments, CBSN has cleverly leveraged the existing brand equity of CBS News to drive an audience for CBSN. They've also crafted a news experience that's different to linear and tailored to OTT and social platforms.
Video stories that perform well on social often influence editorial decisions for programming on the streaming channel.
CBSN has the air time to devote to deeper dive documentaries on stories that are underreported on linear, and the space to grow new talent that properly represents its audience.
Cheddar, a self-titled 'Post-Cable Network' is a financial news broadcaster that started on Facebook Live and has since extended to cover several OTT and on-demand services. It broadcasts live from the NYSE floor and has garnered a young and affluent audience. Now Cheddar is turning its attention to local coverage.
The new initiative, called Cheddar Local, offers TV stations one- to two-minute market updates each day on a taped and live basis [...] Cheddar gets exposure to large audiences in local news markets, and local TV stations get high-end business and tech coverage from the heart of the New York Stock Exchange.
At Rerun, we're both delighted and worried by the possibilities of this technology.
If used for good, personalised voice recognition could significantly improve content recommendations.
The command 'Show me something funny' could display results based on your own personal sense of humour (and not just the latest Adam Sandler movie content providers want you to watch).
If multiple voices could be recognised simultaneously, then shows that you might enjoy watching with your kids or significant other could be served up at the appropriate moments and cut down on time spent deciding what to watch next.
On the flip side, knowing who someone is just by hearing their voice could be a way to capture data without their permission, from the context of conversations, or who they're spending their time with.
It's all very Black Mirror!