How do you turn impact storytelling and VR into a business?
As part of our Cannes Lions video series, the incredibly articulate and visionary Molly Swenson, co-Founder of RYOT Studios sits down with our own Dermot McCormack to discuss the potential for scale of immersive VR, and how brands can tell a story through technology that is true and authentic and that resonates with their audience.
It’s still nascent enough and still early enough that you can be the first person to do something in VR and brands are still excited about that. Part of VR is also AR, and that’s what we’re working on to get scale.
People aren’t watching VR in headsets. They’re watching 360 video on YouTube, on Facebook 360, but that’s not the same as a fully immersive experience in a headset and so we started doing a lot of augmented reality to essentially bridge the gap where there isn’t headset proliferation.
If you enjoy this interview, and want to check out more from Molly, here's the Adweek article she's written about branded content that's referenced in the video.