In a nuanced, well-researched piece, Google’s Jaja Liao writes of the evolution of home entertainment and culture in living rooms and parlours across American households throughout the last 100 years.
Liao begins by demonstrating the value of radio to homes and how, inevitably, technology is constantly acting as a replacement for what has gone before; with this in mind, Liao finishes the article by stating that “...with the popularization of voice assistants such as the Amazon Echo and Google Home, the TV may have its first major challenger.”
Some of the stats that Liao cites - “Already more than 8.2 million Amazon Echos have been sold, and it’s predicted that over 24.5 million Amazon Echos and Google Homes will be sold in 2017.” - indicate that the rise of voice assistants is inevitable, but she insists that while TV’s won’t disappear from living rooms overnight; that the rise of voice assistants mean that TV “might lose ground” to devices such as the Amazon Echo and Google Home.
Here at Rerun we see voice assistants as a great compliment to TV, rather than a challenger. And with increasing development - the Echo, for example, can now connect to other Bluetooth speakers - voice will, no doubt, power homes in a way that wasn’t possible with radio and TV.
It feels like the social network giants have been scoring live streaming sports deals on a weekly basis! This week it's the turn of Facebook as they announced a collaboration with MLS and Univision Deportes to stream at least 22 matches from the 2017 MLS season on Facebook Live. This will include Facebook-specific commentators, interactive graphics and fan engagement through polls and Q&A.
An important note is that these matches are usually broadcast in Spanish on Univision. Despite that they still have over 18 million English-language viewers tuning in. The Facebook Live streams will be in English, and Univision see it this as a great way to reach more fans and meet demand for the growing interest in MLS.