Now you can star in Burberry’s Billy Elliot-inspired Christmas advert

If you head to central London for a spot of Christmas shopping, make sure you stop by the Burberry flagship store on Regent Street for a very special experience.

Until Christmas Eve, shoppers will be able to enjoy bouncing around on a trampoline while being filmed alongside Naomi Campbell, James Corden and Julie Walters in the luxury brand’s festive campaign (video below), which is inspired by the hit film Billy Elliot. Customers will then be sent a copy of the 15-second footage that they can share and watch onYouTube, accompanied by T. Rex’s mesmerising Cosmic Dancer soundtrack.

Comedian James Corden filming the Burberry ad
Comedian James Corden filming the Burberry ad

How on earth, you ask? Here’s the science part: tech-savvy Burberry has teamed up with Google to incorporate the latter’s real-time video stitching technology. All the activity takes place in a designated booth, where footage of individuals jumping in the style of the advert  is then placing the footage within the film itself.

The Burberry booth is in the retailer's Regent Street store
The Burberry booth is in the retailer's Regent Street store

In a behind-the-scenes campaign video released today, veteran actress Julie Walters offers the following tip to those taking part: “Make sure you have a wee before you start”.

Julie Walters jumps on the trampoline for her turn in the ad
Julie Walters jumps on the trampoline for her turn in the ad

British supermodel Naomi Campbell has some equally practical advice: “Be rigid when you go up and be soft on your knees when you come down, look straight into the camera.” Meanwhile fellow model Rosie Huntington-Whiteley suggests: “Don’t wear heels and have fun.”

121 Regent Street, London W1T 4TB

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