Back to the Future Day shows the best and worst of brands

By Jason Abbruzzese  on 
Back to the Future Day shows the best and worst of brands
Credit: Rex Features

"Back to the Future" got a lot of things right about the future. Among them? The fact that #brands would still be a big part of the world.

The brands were out in force on Wednesday to celebrate "Back to the Future" Day, celebrated on the day that Marty McFly and Doc Brown travel to in the original film's sequel.

Let's take a look at what the brands were able to come up to, along with a few clips to provide some context.

The best: "When this baby hits 88 miles per hour... you're gonna see some serious shit." -- Doc Brown

Here's the good ones -- the serious sh*t, as Doc Brown might say. These are our favorites of the day.

Happy #BackToTheFuture Day! Join a Google+ Hangout on time travel right now → https://t.co/9ge7LdvA3R pic.twitter.com/LrRN7uMUq0— The White House (@WhiteHouse) October 21, 2015

We can't go back, but we can change their future > https://t.co/Us7LK74KwL #BackToTheFuture #BTTFDay pic.twitter.com/W6BFy2HMBP— WWF UK (@wwf_uk) October 21, 2015

Special delivery: 15 new Gmail themes to make your inbox more awesome → https://t.co/wdv0WCsAUB— Google (@google) October 21, 2015

Chat to friends with the all new Skype 2000i pager (Hope you like talking numbers) #WereGoingBack #BackToTheFuture pic.twitter.com/fYq0dfu9IE— Skype (@Skype) October 21, 2015

On my way to @IKEA. #BTTFDAY pic.twitter.com/slH7pajkhi— Jörgen Camrath (@uniwave) October 21, 2015

It's our all-new 1.21 jigowatt light bulb. Happy 30th, #BackToTheFuture! https://t.co/WfztrxnY9E pic.twitter.com/9rD54ej7fs— Target (@Target) October 21, 2015

Clearly, we’ve been getting ready for today. #BackToTheFutureDay #BackToTheFuture #LenovoYSeries #fluxcapacitor pic.twitter.com/uHsl4Mlxrk— Lenovo (@lenovo) October 21, 2015

Welcome #BackToTheFuture! Check out CERN's hoverboard: https://t.co/MByoC1AqNb @uslhc#BTTF2015 #BTTFDay #BTTF pic.twitter.com/9BrLduW0B0— CERN (@CERN) October 21, 2015

We mean it guys... #BackToTheFuture pic.twitter.com/5r8UxWc7JR— Westfield Stratford (@westfieldstrat) October 21, 2015

#BackToTheFuture before it was cool. pic.twitter.com/O52MQNpz9D— Marvel FR (@MarvelFR) October 21, 2015

1) Go here: https://t.co/fM3m224DnH2) Type OUTATIME 3) Enjoy! #BTTF pic.twitter.com/S9WyiZ9qzE— Microsoft (@Microsoft) October 21, 2015

What's this?? Nobody reads PAPER news in 2015! Or do you? Happy #BackToTheFuture day! pic.twitter.com/eb6wBNpOND— Reading Rainbow (@readingrainbow) October 21, 2015

What makes time travel possible. #BTTF https://t.co/5Og4xDdKFG pic.twitter.com/T0Z0rAU9be— Amazon (@amazon) October 21, 2015

Take a ride w/ Verizon #BacktotheFuture in a DeLorean on #WhyNotWednesday. Request w/ the @Lyft app tmrw. NYC only. pic.twitter.com/Re3lEQ1ySd— Verizon (@verizon) October 20, 2015

The meh: "Well, that is your name, isn't it? Calvin Klein? It's written all over your underwear." -- Lorraine Baines

These are the ones that are a bit more obvious, along with the ideas that everyone seemed to have had. Beware: lots of "where we're going, we don't need roads" jokes.

'Roads? Where we are going we don't need roads.' #backtothefuture pic.twitter.com/5GkbleIFvy— Royal Dutch Airlines (@KLM) October 21, 2015

Where he's going, he won't need roads. #BackToTheFuture pic.twitter.com/5EH6b02E7W— PEANUTS (@Snoopy) October 21, 2015

"Roads? Where we’re going, we don’t need roads." #BackToTheFuture #BTTF2015 pic.twitter.com/ORdfgJEzch— FedEx (@FedEx) October 21, 2015

"Rose? Where we're going... we don't need rose." https://t.co/Png9unxIun #BackToTheFuture #Sorry pic.twitter.com/EghhUldSqa— Arena Flowers (@ArenaFlowers) October 21, 2015

Great Scott! Is that Doc Brown or @ParkerHarris? #BackToTheFuture pic.twitter.com/MGnZVumWvq— Salesforce (@salesforce) October 21, 2015

The future is now. Calvin Klein celebrates the 30th anniversary of Back To The Future. #BTTF2015https://t.co/r5uKtl4V0j— Calvin Klein (@CalvinKlein) October 21, 2015

The way we see it, if you’re gonna build a flying machine made of dreams, why not do it with some style? --- #BTTF #AmericanAirlines #DeLorean #BackToTheFutureDay #FutureDay #Dreamliner #787 #InstaPlane #InstaAviation #AvGeek #McFly A video posted by American Airlines (@americanair) on Oct 21, 2015 at 11:29am PDT

Great Perrier! It's October 21st 2015! #BackToTheFuture by Popsicle-Illusion pic.twitter.com/5j5d86taHr— Perrier (@Perrier) October 21, 2015

#BTTF saw the future of #IoT with smart homes, voice control and VR. Now that’s heavy. pic.twitter.com/ExFbfao9kA— Intel (@intel) October 21, 2015

No time travel yet but films are more immersive - even more than Jaws 19 in Back to the Future II. #BTTFDAY #OZO pic.twitter.com/ieD1iabE2U— Nokia (@nokia) October 21, 2015

Roads? Still don’t need those where we’re going. #McFLYing #BackToTheFuture pic.twitter.com/EdlPnlhzUQ— JetBlue Airways (@JetBlue) October 21, 2015

We may still need roads, but the #ConnectedCar makes 2015 seem pretty futuristic. #BackToTheFuture pic.twitter.com/4OZ9TboNIE— AT&T (@ATT) October 21, 2015

We've finally caught up with Doc and Marty. RT if you still want to hover around on one of these. #BackToTheFuture pic.twitter.com/SdGRuNdiwO— Staples US (@Staples) October 21, 2015

Well, one prediction came true: We still make beautiful cars MT @dicklovett Happy #BackToTheFuture day! #BMW #633CSi pic.twitter.com/SiNFxusWNH— BMW (@BMW) October 21, 2015

"I need to borrow your... Oreo board" #BackToTheFuture pic.twitter.com/SDmXATtv1l— Oreo Cookie (@Oreo) October 21, 2015

When you need to get up to 88MPH REAL quick. #OMGTR #BackToTheFuture pic.twitter.com/RjQfMYAaiX— Nissan (@Nissan) October 21, 2015

If only we had a DeLorean to take us to the start of the Rio games! AUG.05.2016 #BackToTheFuture pic.twitter.com/nKaXhvOhTE— NBC Olympics (@NBCOlympics) October 21, 2015

The worst: "You got a real attitude problem, McFly. You're a slacker." -- Mr. Strickland

And here we come to the slackers, those that seem to put in minimal effort. Mr. Strickland would not approve.

Great. Scott. Stay tuned for an e-mail for a full rundown of all the Back to the Future looks. #BTTF2015https://t.co/OvaDeWqKGv— Old Navy Official (@OldNavy) October 20, 2015

Hop in your DeLorean, it's time for a #SheetzRun. #BackToTheFuture pic.twitter.com/aLYlDHrvfz— Sheetz (@sheetz) October 21, 2015

The only power source capable of generating 1.21 gigawatts is unlimited breadsticks. #BackToTheFuture pic.twitter.com/XCcRkVJTY0— Olive Garden (@olivegarden) October 21, 2015

We’ve got your Back, now, and in the future. Happy #BackToTheFuture day pic.twitter.com/lqXMCAmO0M— Charmin (@Charmin) October 21, 2015

Unlike #MartyMcFly, we don’t mind being called chicken. #BackToTheFuture pic.twitter.com/EgDAOzHczA— White Castle (@WhiteCastle) October 21, 2015

Where you’re going, you don’t need roads, but you do need coffee. #snacktothefuture #backtothefuture pic.twitter.com/gxwB52rSfn— 7-Eleven (@7eleven) October 21, 2015

The future looks delicious. #BackToTheFuture pic.twitter.com/6igwWb0px6— Wawa (@Wawa) October 21, 2015

Hold on tight. We're going #BackToTheFuture. pic.twitter.com/1ks2ZsnXCN— Xbox (@Xbox) October 21, 2015

"Where we're going we don't need waq2ß44rrrr4t6fhjg." #backtothefuture #chickentweet pic.twitter.com/6dYeJCFLr4— Chicken Treat (@ChickenTreat) October 21, 2015

Where we’re going, we’ll need #GutsGloryRam. #BTTF pic.twitter.com/bF9VT2GiMA— RamTrucks (@RamTrucks) October 21, 2015

No plutonium necessary. #BTTF pic.twitter.com/x6aQwAvwwg— Dodge (@Dodge) October 21, 2015

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