Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to keep sports as appointment television. But changing viewer habits and new business opportunities are upending those assumptions, creating a new mobile-first paradigm for sports that could change the entire entertainment galaxy.
The two most-watched professional leagues’ TV agreements expire next decade: the NFL in 2022 and the NBA in 2025.
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