Mobile Is Changing How Fans Are Watching Sports. Here's How Verizon Is Leading the Charge

Deals with the NBA and NFL are laying the groundwork

Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to keep sports as appointment television. But changing viewer habits and new business opportunities are upending those assumptions, creating a new mobile-first paradigm for sports that could change the entire entertainment galaxy.

The two most-watched professional leagues’ TV agreements expire next decade: the NFL in 2022 and the NBA in 2025.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.