Future of TV
This week in large-sums-of-money, Verizon will be paying the NFL a total of $1.5 billion over 5 years to stream their games. That's up from their previous deal of $1 billion for 4 years, a 20% increase. The deal comes at an interesting time, with general sentiment saying live sports don't command the audiences they once did.
Interestingly, Verizon won’t make the streams exclusive only to its subscribers. They will stream the games on a variety of Verizon-owned properties. We'll be interested to watch this play out, and to see how this extra half billion dollars will impact Verizon and the NFL.
It was only a matter of time before we started seeing HQ
copycats competitors pop up, and the first of these is The Q. With a less flashy and more MVP approach, The Q is hoping to both reach audiences that HQ has yet to reach and also to coexist with HQ as an alternative. Right now they're doing this by broadcasting 30 minutes after HQ every day and existing on Android.
We think there's definitely room for more than one HQ. Right now The Q is lacking its own distinct voice and is certainly piggybacking, but the weird internet obsession with Scott Rogowsky shows that this format can have mass niche appeal. We can see a future where The Q, and similar games, could build a unique and engaging persona around their host in a similar way.
According to the founder of Kyra TV, Devran Karaca, it's a mistake to think that young audiences don't want to watch long form content, the problem really us that 'the majority of digital content being produced is quite poor right now'. And the goal of Kyra TV is to change this, to be what 'cable TV was 15 years ago for a new, digital generation.'
With this in mind Kyra TV is critical of its own metrics, examining watch time and view-through rates closely rather than tout overall view counts like other publishers. At Rerun we think view counts may not give a genuine reflection of actual viewer engagement. The company claims over 50 million minutes of audience watch time on its shows to date. At Rerun, we think the focus of pitching watch time figures compared to generic mass view counts is an important differentiator. It gives a solid base of truth to the quality of the content.
T-Mobile announced this week that they are getting into the television game. The company is planning to launch its own TV service sometime in 2018. To that end, T-Mobile is acquiring Layer3 TV to help build out its service.
T-Mobile CEO John Legere described the decision as
"A logical next step for T-Mobile, given the general dissatisfaction of customers with traditional cable TV offerings".
T-Mobile’s mock up screens for the service shows it integrating live TV and services like Netflix and Hulu, along with a strong social aspect that shows what friends are watching. But it’s still unclear if the final product will look anything like these screens.