At Rerun, we have been wondering what Apple's content strategy might be for its new streaming service. With the hiring of Zack Van Amburg and Jamie Erlicht, two seasoned Sony TV executives; Apple's content plans have become a little clearer.
Amburg and Erlicht, have made their first big move, signing Steven Spielberg, who reportedly will be reviving ‘80s anthology series Amazing Stories. Amburg and Erlicht have also approached the likes of Reese Witherspoon, Bryan Cranston of Breaking Bad, and Ronald D. Moore, known for Outlander and Battlestar Galactica. We now know that Apple intends to make big budget original content, with some of the most renowned and respected content creators. However this still leaves us wondering what the service will actually look like. Will there be a back catalogue of other content? What devices will the service be available on?
Answering these questions will be a delicate balancing act for Apple, who are known for their secrecy and big reveals. But it will be imperative to attract big name creators, who are used to the promotion and budgets that other streaming services provide.
Maestro, a live streaming video platform, recently closed a $3m funding round and has set their sights on live sports. In this interview with Maestro CEO, Ari Evans, speaks with The Esports Observer about the future of monetizing live video, and how trends in coming years will differ from traditional media strategies.
At Rerun, we're spending our days thinking about a lot of these same trends and challenges. This fast changing industry keeps us all on our toes, and we love it.